TV Media Analysis
Avaresco is arvato Systems’ media analysis tool for television audience measurement (TAM) information. All important up-to-date market research data is imported via flexible data interfaces and is then quickly available and graphically displayed in a web-based user interface. The data is presented in informative charts and graphs for journalists, program managers or financial and sales management.
Avaresco combines ratings information with video. Audience statistics are graphically displayed on your PC in combination with video from multiple TV programs airing simultaneously. In one glance, you see exactly what’s showing on each channel along with the corresponding ratings. Avaresco also displays audience “switching patterns”, letting you analyze audience flow patterns such as how many people switch from one channel to another.
As an added bonus, when Avaresco is used in combination with arvato Systems’ media sales software S4AdSales, you can also forecast the development of future TV ratings.