The Advertising Optimization Engine
S4AdOpt is designed to optimize advertising inventory and spot placement, and thereby increase customer satisfaction and your revenue.
S4AdOpt lets users define specific targets areas such as “fill up unsold inventory” (plotting), “improve avails”, or “achieve GRP targets”. Flexible parameters like “spread rules” and legal or business constraints such as exclusions, preferred placements, etc. are included in the optimization and can be easily modified to fit customer requirements.
With a simple click you can view and choose from multiple simulations. When the results comply with the requirements, an automated process books a given simulation. It’s that simple!
In a live test, S4AdOpt reduced the over delivery of ‘manual’ GRP-bookings dramatically while still maintaining, and even improving, customer placement preferences. Our system fulfills customer requirements using 30% less airtime, opening additional primetime slots that can be sold for additional revenue.
Use S4AdOpt without changing your existing sales and traffic infrastructure.
Place spots quickly and automatically.
Create a new revenue potential.
Improve customer satisfaction through individual booking preferences and target group-specific placements.
Define individual booking rules and optimization objectives.
Analyze optimization scenarios using a simulation tool.
Discover the benefits with a tailored benchmark study for your company.